Author Archives: digidave

Consumer Surveys for the Win

Mission Loc@l has many facets to it. Most of our community come to the site as a go-to source for news and information on the Mission District. And we love them for that. Mission Loc@l is also an educational tool … Continue reading

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A Hyperlocal Business Canvas

Our friends over at WeLocally have helped Mission Local create a Business Model Canvas. What is that? The video below can give an explanation. A framing of business is important. The green boxes represent opportunities. Interestingly enough – Mission Local … Continue reading

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The “Be Mission” Market – A Local Etsy

Today Mission Local is launching the “Be Mission Market” an experiment in creating a local version of Etsy. For those that don’t know – Etsy is an online store (think eBay) for handcrafted goods, vintage items and more. We reached … Continue reading

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Block by Block – A Trade Association is Born

“Our narrative has always been constructed by others, either academics or mainstream media and it has always been to the tone of ‘aren’t they quaint.’ Well we aren’t quaint anymore, we are the future and we can construct our own … Continue reading

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Social Advertising – Banner Ads Beware

One of my main goals for the Ford Hyperlocal sites is to experiment with various revenue models. I come from the philosophy that news organizations won’t find any NEW revenue streams but that the traditional models are ripe for experimentation. … Continue reading

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Let’s Talk Ad-Servers

My time at UC Berkeley’s J-school poses many challenges and opportunities. I hope to try many small experiments and a few big ones. At the foundation for one of the larger potential experiments we need to find a flexible ad-server. … Continue reading

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