Category Archives: About the local sites

This category is for articles about the local sites in general, or information about this blog.

Consumer Surveys for the Win

Mission Loc@l has many facets to it. Most of our community come to the site as a go-to source for news and information on the Mission District. And we love them for that. Mission Loc@l is also an educational tool … Continue reading

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A Hyperlocal Business Canvas

Our friends over at WeLocally have helped Mission Local create a Business Model Canvas. What is that? The video below can give an explanation. A framing of business is important. The green boxes represent opportunities. Interestingly enough – Mission Local … Continue reading

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The “Be Mission” Market – A Local Etsy

Today Mission Local is launching the “Be Mission Market” an experiment in creating a local version of Etsy. For those that don’t know – Etsy is an online store (think eBay) for handcrafted goods, vintage items and more. We reached … Continue reading

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Social Advertising – Banner Ads Beware

One of my main goals for the Ford Hyperlocal sites is to experiment with various revenue models. I come from the philosophy that news organizations won’t find any NEW revenue streams but that the traditional models are ripe for experimentation. … Continue reading

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Let’s Talk Ad-Servers

My time at UC Berkeley’s J-school poses many challenges and opportunities. I hope to try many small experiments and a few big ones. At the foundation for one of the larger potential experiments we need to find a flexible ad-server. … Continue reading

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JOB: Looking for someone who can save journalism

The UC Berkeley Graduate School of Journalism is seeking a product developer to implement a business model for three hyper-local online news sites the school has been operating for several years.

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CalPress in the wild

The local community websites we run at the UC Berkeley journalism school use a custom WordPress theme called CalPress. It was constructed by former UC Berkeley instructor Josh Williams, who is now a multimedia producer at the New York Times.

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Launching the new LocalReport.org

Welcome to the new LocalReport.org website. This blog will host news and information about the hyperlocal project at the UC Berkeley Graduate School of Journalism. Think of this as a report on what we’ve learned from this experiment. We’ve tested … Continue reading

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